Branding & design
A brand doesn't start with a logo.
It starts by defining what it stands for, who it speaks to and how it wants to be perceived.
From strategy to identity
- StrategyPositioning, audience, values and proposition.
- ConceptBrand name, core idea and creative direction.
- IdentityLogo, typography, colour and visual system.
- ApplicationPhotography, packaging, design, social media and web.
Hover over each phase
We define what the brand should stand for and why it should be chosen.
ORIGEN
the light that orders a space.
A strategy turned into an identity recognisable, coherent and usable.
What I can build with you
- Strategy
- Brand name
- Visual identity
- Art direction
- Brand book
- Applications
I can develop a brand from scratch, reposition an existing identity, or extend a system that needs to grow.
Every piece answers to the same identity, from the logo to the website.
Three ways to build a brand
Brand from scratch
- Starting point
- A solid idea, still without a name or a form.
- What we work on
- Define territory and tone before drawing anything.
- What you get
- Brand name, identity and brand book.
02
Rebranding
- Starting point
- A recognised brand, but a disordered one.
- What we work on
- Reposition without losing what was working.
- What you get
- A coherent system across every medium.
03
Brand evolution
- Starting point
- An identity that fell short as it grew.
- What we work on
- Extend the system instead of rebuilding it.
- What you get
- New assets, applications and formats.
When the brand already exists
The day-to-day builds the brand too.
I design catalogues, menus, packaging, corporate material and social content from your brand identity. For a one-off piece or to support your communication on an ongoing basis.
A short selection. See the full work in Portfolio · Branding and design.