Silueta sobre un mar de nubes al amanecer

Behind the eye

Before making an image, I need to understand what it has to say.

I'm Daniel Martín, a photographer, designer and creative director. I have lived and worked in several countries for more than ten years. Today, from Alicante, I bring that experience to photography, visual identity and web design projects.

Daniel Martín

My story, told through places

Where I learned to look.

The places that have shaped the way I see.

Palmeras recortadas contra el cielo del atardecer en la playa de Alicante — 01AlicanteWhere it all began. Mediterranean light was my first teacher: I learned to look before I understood why.

Finland — 02FinlandThe silence of the north. With so little light I learned to value every ray, and the force of what stays unsaid.

France — 03FranceI learned to order the frame and leave room for what matters.

Japan — 04JapanDetail and patience. I learned to observe carefully before shooting.

Torres de piedra con rostros tallados del templo de Bayon, en Angkor, Camboya — 05Cambodia · Southeast AsiaThe luminous chaos of the tropics. I learned to find order and calm inside the bustle.

Niña saltando por la ladera de una duna de arena bajo un cielo azul — 06AfricaThe force of gesture and the truth of the spontaneous. Less control, more presence.

Vista elevada de Alicante iluminada de noche bajo la luna llena — 07AlicanteThe return, with different eyes. An outsider's gaze applied to home ground: that's where my way of working was born.

Brands I've worked with

How I look

Every decision changes what an image says.

Light, gesture, context and identity guide the way I shoot.

A bee against a golden reflection — LightIt sets the mood and directs attention.

Portrait of a Sahrawi woman looking at the camera — GestureAn expression or a posture changes how we read a person.

An adobe building under a starry sky — ContextThe setting places the image and gives it meaning.

A detail of white bed linen — IdentityThe details make the image recognisable as that person's or that brand's.

One person, several disciplines

Four crafts, one way of looking.

I photograph to tell stories.

I design to bring clarity.

I develop brands to express their identity.

I build websites to present their work.

Photography

I design

Marcas

Webs

The personal side

What's on the table.

Cameras, sketches, books and keepsakes that go with the way I work.

Travel

Contact sheets

Sketches

Camera and gear

Books and references

Behind the scenes

An unexpected moment

10+years of international experience

25+brand projects

Photography, strategy and design under one way of seeing.

Every project begins by observing.

Tell me what you're working on.

Let's talk about your project →

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